Judges & Criteria - Redshift Design Awards

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The Judges

We have invited judges who are highly regarded experts in their field to assess and evaluate all Design Award entries, let's meet them...

Sue Archibald from Promote Ltd
Sue Archibald

Company Director 
Promote Ltd

promoteltd.co.nz

Sue is Managing Director of Promote Ltd, an events management company based in Wellington. She’s best known for her role as Awards Manager for the prestigious Pride In Print Awards.
She has held this role since the inception of the Awards in 1993 and was actively involved in the creation of the Awards programme for the New Zealand Print Industry in 1992. 

Jason Willis From Volom
Jason Willis

Marketer/Business Owner 
VOLOM

volom.com

Jason has over 15 years marketing experience, gained both here and in the UK. Over the past 4 years he has had General Management roles running two well-known marketing agencies specialising in sales promotion, brand experience, public and media relations, and social media.
He has worked on a wide variety of campaigns, and specialises in integrated creative thinking across multiple channels. His approach is always collaborative, committed and hands-on.

Logan Fuldseth
Logan Fuldseth

Assistant Head of Faculty - Graphic and Web
YOOBEE School of Design

yoobee.ac.nz

Over the last five years Logan has been actively involved in the redevelopment of Yoobee’s design programmes, working closely with NZQA to ensure a high level of design education.
Since 2013 Logan has taught across a wide range of design programmes at the school and works as a freelance designer in his spare time. Logan enjoys exploring ideas of problem solving and design thinking across a range of brands, type and marketing solutions.

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Evaluation Criteria

Judges will assess all entries to the Design Awards with the following criteria and weightings

Thinking
  • Demonstrates evidence of clear thinking and a compelling strategy (10%)
  • Understands and responds to the brief (15%)
  • Understands the context and audience for the work (10%) 
Concept
  • The work demonstrates a high level of creativity and originality (15%)
  • Demonstrates a strong idea or message (10%)
  • Is visually compelling (10%)
Execution
  • Translates/expresses both Thinking and Concept well (10%)
  • Demonstrates best current practice in the selected medium (10%)
  • Understands and exploits the medium/resources used (10%)