Self Promotion

PDC North Shore

PDC North Shore

Brand Refresh

Designer’s Comments: We have moved to a new location, a funky, welcoming studio which has a homely feel and where our customers can enjoy a relaxed environment.
We have used the combination of recycled and leather furniture to give an industrial feel to the office. We have a brick wall effect and wooden flooring again adding to this industrial idea. We wanted clients to be able to sit and have a coffee to enjoy their time with us in the studio. Because good ideas always start with a good coffee.

We have refreshed our branding using clean lines and black and white versions of our logo. We have some custom promotional items printed as giveaways for our opening night. Where we also showcased our one of a kind neon light for the first time.

Overall the new studio has a modern, stylish feel and is in a great location. As a result, we have generated more customers and a lot more innovative design work.

Judges comments: Such a difference between the old and new premises. This one showed great interior decor matched with some nice touches that personalise the space and get across the characters of those that work in it. Match this with some great promotional tools and launch messaging and you have an excellent piece of self promotion. The resulting increase in business speaks for itself – this is self promotion with resulting ROI – perfect.